Branding - Michael Johnson, Thames & Hudson, 2016

43,95 €

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Branding - Michael Johnson, Thames & Hudson, 2016
Branding - Michael Johnson, Thames & Hudson, 2016

Branding

In Five and a Half Steps

Michael Johnson is one of the world s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients,... Čítať viac

Vydavateľstvo
Thames & Hudson, 2016
Počet strán
320

Michael Johnson is one of the world s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, Čítať viac

  • Pevná väzba
  • Angličtina

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Branding - Michael Johnson, Thames & Hudson, 2016
43,95 €

Viac o knihe

Michael Johnson is one of the world s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process. In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. With more than 1,000 vibrant illustrations showcasing the world s most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands."
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Počet strán
320
Väzba
pevná väzba
Rozmer
210×245 mm
Hmotnosť
1452 g
ISBN
9780500518960
Rok vydania
2016
Naše katalógové číslo
251742
Jazyk
angličtina
Vydavateľstvo
Thames & Hudson
Kategorizácia

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