HarperCollins Publishers: The smoothie and juice recipes from the innovative team behind Innocent, the UK's largest growing food and drink company. Innocent is now five years old, and has grown into the UK's largest smoothie company, selling over 18 million bottles in 2004. Innocent smoothies and juices are sold in cafes and shops all over Britain, with the company's insistence on using 100% natural ingredients proving a winning policy in these health-conscious times. At Innocent, taste comes before anything else, so this new juicing recipe book focuses on great-tasting drinks made using combinations of healthy ingredients that actually taste great. Simple, clean and uncluttered in terms of design, filled with gorgeous photographs and written in the recognisable Innocent tone, this book will be a joy to hold and own for anyone serious about good health and great taste.
From the Author
My name's Dan and I wrote some of the stuff in the innocent drinks recipe book "Little Book of Drinks". But before we tell you all about the book, perhaps we should tell you about who we are. innocent began in 1999, when my friends Adam, Jon and Rich got a bit bored of the jobs that they were doing . The three of them realised that they were leading unhealthy lives, always working late and eating rubbish food when they got home, and they watched lots of telly too. The crunch came when they finally decided to put up or shut up - they'd been talking about starting a business for years, and now was the time for action. They bought £500 worth of fruit, crushed it all up to make smoothies and sold them from a stall at a little music festival in London. Above the stall was a big sign saying 'Do you think we should give up our jobs to make these smoothies?' and put out a bin saying 'YES' and a bin saying 'NO'. At the end of the weekend the 'YES' bin was so full so they went in the next day and resigned. Switch to today, and innocent has got a bit bigger. There now 20 odd people working at Fruit Towers, and we sell our smoothies and yoghurt thickies all over the UK and Ireland. We've got a nice kitchen where Lucy makes up new recipes with all manner of fruit and veg, and we thought it would be nice to collect these recipes together, write a few words, take some pictures, draw some cartoons and put them all into a book. It took quite a long time, because we're quite fussy people. We were fussy about the photos, pernickity about the words and fastidious when it came to the recipes themselves. We made all of the drinks a million times, and then we asked a professional foodie to test them a million more times. Eventually we had a big list of drinks, so had to work out how to divide them up into sections. We ended up having sections for Work, Rest and Play. The Work drinks are very healthy blends, designed to make you feel human at inhuman times i.e. 9.30am on Monday, whilst the Rest recipes will have you purring in delight after a long Saturday lie-in. The Play recipes up the ante by adding a little alcohol to the equation, but all of the cocktails use absolutely fresh juices as well, meaning that you'll be doing yourself some good whilst impressing your friends with your breakdancing skills. None of the drinks require superhuman powers in the kitchen - the bottom line with all of our recipes is that they should taste good and do you good. Some of the nice things people have said about innocent include - "God-given and Glorious" Daily Mail Weekend.
"The smoothie to be seen with for the next millennium and beyond" Daily Express.
