Some people are extraordinarily lucky, while some people seem have no luck at all. Some people seem to meet the right people at the right time, whereas others seem to have missed out on numerous opportunities. Some people have long streaks of unfortunate incidents which are beyond their control, but affect them detrimentally. The Luck Factor: Four Simple Principles That Will Change Your Luck And Your Life helps us understand why people are lucky and unlucky. The Luck Factor: Four Simple Principles That Will Change Your Luck And Your Life is the result of years of research on the phenomenon of luck. After interviewing and experimenting on over 400 volunteers, Richard Wiseman analyzes the way lucky and unlucky people behave for three years, and combines this with his specialized training in Psychology, to come up with principles one can use to drastically improve their luck. In this book, the author narrates anecdotes from the lives of famous people such as Warren Buffet and Harry Truman. He also narrates incidents from the lives of normal people who are astonishingly lucky or unlucky. The book also gives readers a way to calculate their capacity for luck. Tips are also provided for lucky people to enhance their luck, and for unlucky people to drastically change their luck.