Knihy

World expert Bent Flyvbjerg and bestselling author Dan Gardner reveal the secrets to successfully planning and delivering ambitious projects on any scale...

• Knihabrožovaná väzba
  15,95 €

  Na sklade > 5 ks

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná väzba
  34,99 €

  -3 %

  Na sklade 5 ks

Everyone deserves a mentor. For every career crisis, every fork in the road, you need someone to talk to...

• Knihabrožovaná väzba
  18,95 €

  Na sklade 3 ks

An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it...

• Knihabrožovaná väzba
  14,99 €

  -12 %

  Na sklade 3 ks

With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant...

• Knihapevná väzba
  32,35 €

  -5 %

  Viac ako 30 dní

Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and...

• Knihabrožovaná väzba
  26,21 €

  -5 %

  Na sklade 1 ks

The single best way to have a great idea is to produce lots of ideas. The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem...

• Knihabrožovaná väzba
  18,06 €

  -5 %

  Na sklade 1 ks

One of the Financial Times' best books of 2021 In this compelling journey through twenty-six countries, Simon Mundy traces how the struggle to respond to the climate crisis is rapidly reshaping...

• Knihabrožovaná väzba
  12,34 €

  -5 %

  Na sklade 1 ks