Knihy o marketingu

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná väzba
  34,99 €

  -3 %

  Na sklade 5 ks

What happens when media and politics become forms of entertainment? As our world begins to look more and more like Orwell's 1984, Neil's Postman's essential guide to the modern media is more relevant than...

• Knihabrožovaná väzba
  21,64 €

  -4 %

  Na sklade 1 ks

Finbar Dolan is lost and lonely. Except he doesn't know it. Despite escaping his blue-collar Boston upbringing to carve out a mildly successful career at a Madison Avenue ad agency, ...

• Knihabrožovaná väzba
  11,95 €

  Na sklade 2 ks

Account planning exists for the sole purpose of creating advertising that truly connects with consumers...

• Knihapevná väzba
  47,57 €

  Do 21 – 26 dní

A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.

• Knihabrožovaná väzba
  Vypredané