Knihy

Prehľadný vreckový slovník s najčastejšie používanými internetovými termínmi...

• Knihabrožovaná väzba
  8,75 €

  -12 %

  Na sklade 1 ks

Dirty cops, trafficking rings, globe-spanning, nail-biting undercover detective work and the biggest takedown of the online narcotics market in the history of the internet...

• Knihabrožovaná väzba
  14,25 €

  -5 %

  Predobjednávka,
  vychádza o šesť dní

Na trhu jedinečná publikace se komplexně věnuje přípravě a realizaci samoobslužných business intelligence aplikací (SSBI), které představují jeden z nejvýraznějších trendů v oblasti BI a významný posun v podpoře analytických a plánovacích...

• Knihabrožovaná väzba
  5,92 €

  -5 %

  Na sklade 2 ks

Vďaka nečakanému výpadku internetu sa život na jednej ulici medzi susedmi od základov zmení. Vďaka štipke odvahy a zvedavosti k sebe susedia nájdu cestu a začnú po nej kráčať spolu...

• Knihapevná väzba
  12,10 €

  Na sklade 1 ks

• Knihabrožovaná väzba
  6,99 €

  -18 %

  Do 12 – 17 dní

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...

• Knihapevná väzba
  49,99 €

  -5 %

  Na sklade 1 ks

Harness the power of employee influence and create enthusiastic brand advocates...

• Knihabrožovaná väzba
  22,56 €

  -2 %

  Na sklade > 5 ks

Flash on English for Marketing & Advertising is specifically designed for those who are studying for a career in business with a strong focus on marketing strategies and advertising, or for company employees who need to improve their language skills...

• Knihabrožovaná väzba
  11,52 €

  -3 %

  Do 22 – 27 dní

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, ...

• Knihabrožovaná väzba
  15,00 €

  Na sklade 1 ks

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná väzba
  34,99 €

  -3 %

  Na sklade 5 ks

The term "metaverse" is suddenly everywhere, from debates over Fortnite to the pages of The New York Times to the speeches of Mark Zuckerberg, who proclaimed in June 2021 that "the overarching goal" of Facebook is to "bring the metaverse to life...

• Knihapevná väzba
  28,17 €

  -3 %

  Na sklade 2 ks

Now, for the first time ever, discover the story of YouTube: how it started, how it works, and how it came to control our culture...

• Knihabrožovaná väzba
  5,00 €

  -74 %

  Na sklade 3 ks

Ever since its creation in 1992, The House of Alexander McQueen has been synonymous with drama, risk-taking and cutting-edge innovation...

• Knihapevná väzba
  18,95 €

  Na sklade 2 ks

How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous...

• Knihapevná väzba
  22,29 €

  Viac ako 30 dní

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...

• Knihabrožovaná väzba
  14,95 €

  Viac ako 30 dní

Exquisite, timeless and enduring, Rolex is one of the most recognizable and sought-after luxury watch brands in the world...

• Knihapevná väzba
  18,06 €

  -5 %

  Na sklade 2 ks

Dr Mary Aiken is the world's leading expert in forensic cyberpsychology - a discipline that combines psychology, criminology and technology to investigate the intersection between technology and human behaviour. In this, her first book, Aiken has created

• Knihabrožovaná väzba
  13,95 €

  Do 6 – 10 dní

In this collection of 20th-century alcohol and tobacco ads, we see how the marketing of these products spanned from the elegant to the offbeat...

• Knihapevná väzba
  24,82 €

  -10 %

  Do 6 – 10 dní

Shortlisted for the Financial Times/Goldman Sachs Business Book of the Year Award. Since Aristotle, we have fought to understand the causes behind everything. But this ideology is fading. In the age of big data, we can crunch ...

• Knihabrožovaná väzba
  15,46 €

  -9 %

  Na sklade 1 ks

How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...

• Knihabrožovaná väzba
  20,63 €

  -5 %

  Do 9 – 14 dní